So all of a sudden you’re online like you’ve never been before. You are live-streaming or recording Masses, and/or you are providing links to other Masses and prayer resources for your parishioners. But there’s a long road ahead, and no one knows exactly where all of this might land when the pandemic is over. How can you optimise your digital engagement now and sow the seeds of a more intentional digital presence in the future? An online presence is only ministry if it leads to encounter, conversion, sacrament reception and transformed lives in the real world.